Foster curiosity.
Create with empathy.
Lale Ahlborn – Service Design + User Research
Service Design / User Research / Product Management
I support teams in empathizing with their users to create relevant and delightful service experiences.
Hello, I’m glad you found your way here.
Currently, I work as a Business Analyst and Service Designer at Byte – the bavarian agency for digital affairs. As such, I support the digitalisation initiatives within the administration of Bavaria.
Apart of this, I offer workshops and talks about the role of Service Design and User Research in digital product development.
“Lale Ahlborn works in a reflective, independent and target group-specific manner. As an active listener, she succeeds in detecting concerns and translating them into tailor-made solutions and measures. She is a team player and brings a high level of creative and artistic skills with her.
Our cooperation is characterized by trust, motivation and a high level of commitment.”
– Christiane Harmsen, FIDH | University Network
My Superpowers
Aside from my high expertise in service design methodology, research frameworks, agile sprint processes and beyond, there are three skill areas I am particulary fond of.
Workshop Faciliation
I love to lead and entertain people on-sight and remotely through creative processes.
From my experience as a lecturer to leading remote workshop in concept phases, I always enjoy the energetic response of people creating ideas together. Because, let’s be honest, it’s not only about the outcome – we also want to have fun along the way!
User and UX Research
How might we create best practices for the integration of generative and evaluative research in the product development process?
Apart of my passion for qualitative user research which I discovered during my years at IXDS / PWC, I continuously improve my overall approach how to integrate generative and evaluative research in the product development process. Please reach out to me if you are interested in discussion and exchange. I’m happy to talk about the latest trends and methods.
Design Coaching + Training
Empowering others with the toolset I love and to understand their challenges is a crucial part of my work which makes it as fullfilling as it is.
As a lecturer in University I learned how much I enjoy sharing my knowledge, which I continue doing at every station of my path. This includes personal mentoring, developing training sessions as well as driving my field strategically in my organisation.
“Lale Ahlborn led a service design workshop, which was an unforgettable and crucial experience for me. Her agile and empathetic way of guiding us through the process awoke excitement in our daily study routine and left us with positive results. For the first time I felt the power of co-creation.”
– Cora Gläser, former B.A. Student, now Service Designer
Experience
Business Analyst + Service Design
/ Byte – Bavarian agency for digital affairs (since 11/23 ) –––
Senior Service + Business Designer
/ Intive (since 03/21 – 10/23) –––
Service Designer + Expert for User Research
/ IXDS + PWC (01/18 – 02/21) –––
Lecturer for Design Thinking Methodology
/ University of Applied Sciences Augsburg (10/15 – 12/17) –––
Service Design Internship
/ Designit (03/17-08/17) –––
Education
M.A. Design and Communication Strategy
/ University of Applied Sciences Augsburg (2017) –––
B.A. Communication Design
/ University of Applied Sciences Munich (2013)
Former scholarship holder of the Deutschland Stipendium (2015+ 2016) and German Design Newcomer Award Nominee 2015